Private beta · Building with selected partners

AI infrastructure for secondhand commerce

Turn product photos into verified product data and ready-to-publish secondhand listings.

What Vips does

A layer of product intelligence for the circular economy.

01

AI-powered furniture identification

Recognize the exact product and variant from a set of photos, across brands and catalogs.

02

Verified specifications & original retail data

Retrieve and verify materials, dimensions, model, designer, and original retail information.

03

Automated listing creation

Generate structured product data and marketplace-ready titles, descriptions, and attributes.

04

Infrastructure for marketplaces & retailers

API-first building blocks that plug into existing catalog, intake, and listing workflows.

How it works

From a photo to a verified, publishable listing.

  1. 01

    Upload product photos

    Send images through our API or intake tools — a phone snapshot is enough.

  2. 02

    Identify product & variant

    Vips matches the item to a specific model and variant using visual and contextual signals.

  3. 03

    Retrieve and verify information

    We assemble specifications and original retail data, then verify against trusted sources.

  4. 04

    Generate marketplace-ready content

    Get structured attributes and publish-ready listings for your channels.

Built for

Teams operating at the edge of circular commerce.

Vips is designed to slot into existing operations — from intake and cataloging to listing and resale.

  • Secondhand marketplaces
  • Furniture retailers
  • Recommerce operators
  • Returns and refurbishment businesses
Current status

Vips is currently in private beta and is being developed and validated with selected industry partners.

We are onboarding a small number of pilot partners to shape the product together. If your team works with secondhand furniture at scale, we would like to hear from you.

About

Vips was founded in Stockholm by Victor Ruiz, Isac Ekelund, and Benjamin Jonsson Östlund.

We are building the product-data layer we believe secondhand commerce needs to scale — grounded in verifiable information about real, physical products.

Contact

Talk to us about a pilot.

We work closely with a small number of partners across marketplaces, retail, and recommerce. Reach out and we'll take it from there.

Based in
Stockholm, Sweden

Request pilot access

Send us a short note about your team and how you work with secondhand furniture, and we'll get back to you within a few business days.

Email info@vipsuf.se

Prefer another channel? Just reach out at info@vipsuf.se.